Gujarat Gateway Exim LLP
Short Description
When summer arrives in Gujarat, it brings along the golden glory of one of the finest mango varieties in the world – Gir Kesar Mango. Known for its rich aroma, vibrant saffron color, and irresistible sweetness, this mango is not just a fruit but an emotion for millions. Let's dive into what makes Gir Kesar Mango a true gem of Gujarat.
Full Description
A Royal Origin
The story of Gir Kesar Mango begins in the foothills of the Girnar mountains, near Junagadh, where the climate and soil are just right for this juicy wonder. It was first cultivated in the early 20th century, but it got its royal name ‘Kesar’ (meaning saffron) in 1934 when the Nawab of Junagadh exclaimed, "This is as precious as Kesar!" while tasting the mango.
What Makes It So Special?
- GI Tag Status: In 2011, Gir Kesar Mango was awarded the Geographical Indication (GI) tag, which means only mangoes grown in this specific region can be called ‘Gir Kesar’. This ensures authenticity and quality.
- Rich Aroma & Flavor: Gir Kesar is famed for its deep orange pulp, smooth texture, and a balance of sweetness and tang that leaves a lingering taste.
- Naturally Ripened: Most of the Kesar mangoes from Gir are ripened using traditional, natural methods without harmful chemicals – which preserves their flavor and makes them safer to eat.
The Cultivation Zone
The mango is primarily cultivated in Talala, Gir, and nearby villages of Junagadh district. The unique combination of soil, temperature, and humidity in this region gives the mango its signature taste. Farmers in this belt take immense pride in cultivating Kesar, often treating the mango orchards as part of their legacy.
From Orchard to Market
Every year, as April rolls in, local APMC markets like Talala and Junagadh begin buzzing with traders and exporters looking to grab the first batch of Kesar mangoes. The season typically lasts from mid-April to June, with May being the peak.
A Global Favorite
Gir Kesar is not just a local delight—it’s making waves globally. Countries like USA, UK, UAE, Canada, and Singapore have a growing demand for this variety. Thanks to improved post-harvest practices and cold-chain logistics, these mangoes now reach international markets while staying fresh and flavorful.
Mango Tourism in Saurashtra
In recent years, the region has seen a rise in mango tourism, where visitors travel to Talala and Gir to experience mango orchards, taste farm-fresh mangoes, and even take part in the harvest. It’s a delicious way to explore rural Gujarat and enjoy nature’s bounty.
Conclusion
The Gir Kesar Mango is not just a fruit – it’s a story of tradition, pride, and pure Gujarat flavor. If you haven’t tasted one yet, make sure this summer doesn’t go by without indulging in this king of mangoes. And if you’re lucky enough to be in Gujarat between April and June, a visit to a Kesar orchard is a must!